Bridgestone Middle East, a global leader in sustainable mobility and advanced solutions, secured the renowned Tyre Technology Provider of the Year Award at the Truck and Fleet ME awards. This achievement marks the third consecutive win for the company in the same category. The key objective of the award ceremony, which was held in The Ritz Carlton, JBR, Dubai, was to recognise the remarkable milestones achieved by companies and their contributions to support the truck and fleet sector.
Bridgestone’s achievement signifies its steadfast commitment to ensure continued innovation and excellence, as exhibited through the vast line-up of its cutting-edge products and services. The company developed these cutting-edge technologies to address unprecedented requirements of the sector for safe and economical transportation solutions. The recognition further reinforces the company’s position as a pioneering player in the industry, fostering innovations and devising state-of-the-art solutions that contribute towards building smarter and safer cities.
Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted to secure the prestigious Tyre Technology Provider of the Year Award for the third consecutive year. This accolade acknowledges our unwavering commitment to pioneering digital mobility solutions through a synergy of innovation, partnerships, and research. At Bridgestone, sustainability is integral to our vision for the future as we evolve into a provider of advanced and sustainable mobility solutions.
Over the years, Bridgestone has maintained a leading position in the industry by pushing the boundaries of innovation to develop new tyre technologies. By leveraging the vast potential of innovative technologies, the company has developed smart tyres to enhance driving experiences. Bridgestone’s smart tyres are embedded with a sensor, which provides drivers with real-time information and assessment on road conditions. The sensor transmits the information wirelessly to the analytical apparatus inside the car and then wirelessly communicates back to the driver through an in-car display.
In addition, Bridgestone has developed the iTrack solution, a real-time monitoring system for identifying tyre damage issues, the TPMS for off-road and mining tyres, and Webfleet Solutions, which has applications ranging from mileage and HGV-specific navigation to transport management systems and on-board cameras.
In light of its continuous efforts to be a global leader in tyres and sustainable mobility solutions Bridgestone is actively propelling the data-driven mobility shift. The company provides solutions for vehicles and fleets, focusing on maximizing tire impact through tire-centric and subscription-based offerings. Bridgestone's commitment extends to shaping sustainable mobility, smart cities, and future logistics by leveraging telematics data beyond the vehicle. This aligns with the Bridgestone E8 Commitment, guiding the company's journey towards Bridgestone 3.0 and the evolution of its business strategy.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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