Bridgestone, a global leader in tyres and sustainable mobility solutions, took part in the 30th ITS World Congress in Dubai as the Innovation Partner, reaffirming the company’s leadership in driving sustainable mobility through advanced technologies. Bridgestone emphasised its commitment to sustainable mobility at the event, with a strong focus on accelerating the adoption of electric vehicles (EVs) and other eco-friendly transportation solutions.
Attendees at the Congress had the opportunity to learn about Bridgestone's latest advancements in tyre technology. Bridgestone’s tyres, which prioritise performance, energy efficiency, and reduced environmental impact, were a standout feature at the event, underscoring the company’s contributions to the global shift towards sustainable mobility.
Jacques Fourie, President of Bridgestone Middle East and Africa said: "Our participation at the ITS World Congress 2024 exhibits our steadfast commitment to developing cutting-edge solutions that not only meet the evolving needs of the industry, but also promote a sustainable future. As electric cars and eco-friendly solutions become critical in cutting emissions and decarbonising the transportation sector, we take pride in leading the shift to a more sustainable transport ecosystem.”
"We look forward to carrying out the ground-breaking work with our partners in the MEA region to advance sustainable mobility and encourage innovation in the industry," he added.
The latest ITS World Congress, brought together global leaders in mobility, technology, and policy to discuss the future of Intelligent Transportation Systems (ITS). Bridgestone had an excellent opportunity to present its state-of-the-art innovations and provide insights on the industry's shift to greener, more efficient transportation systems at the event, which was organised by ERTICO and hosted by the Roads and Transport Authority (RTA).
Over the years, Bridgestone has built an exceptional range of advanced, high-performing tyres that cater to the constantly evolving demands of the mobility sector. In light of Bridgestone’s unwavering dedication to shaping the future of mobility, the company proactively forges key alliance, which include various industry and sustainability collaborations as well as Original Equipment Manufacturer (OEM) business partnerships More than 60,000 customers worldwide also rely on Bridgestone's Webfleet fleet management solution to increase productivity, support drivers, improve safety, maintain compliance, and operate more sustainably. With data-driven mobility solutions, Webfleet's launch in the UAE has paved the way for a more sustainable future, seamlessly integrating with the company's E8 Commitment. These advancements support Bridgestone's goal of creating an intelligent, connected transportation system that uses data-driven technologies to lessen the environmental impact of transportation systems around the world.
Being part of the ITS World Congress reaffirmed Bridgestone’s commitment to addressing the region's mobility challenges through collaboration with key industry players, policymakers, and technology providers. More importantly, Bridgestone reiterated that its research and development teams will continue to explore new possibilities and innovations, highlighting the company's resolve to pioneering intelligent and eco-friendly solutions for the sector.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, partnered with Al Jawaden Group, a prominent player in Iraq’s automotive sector, to transform mobility solutions in the Middle East. The partnership was formalized at a signing event at SO/Uptown Dubai, marking a significant step forward in Bridgestone's expansion plans in the Middle East.
Tires may not be the most glamorous component of a car, but when it comes to handling, performance, and safety, they play a crucial role. For high-performance vehicles like the Mercedes-AMG GT, having the right tires is even more critical. This is why Mercedes partnered with Michelin to develop a bespoke set of tires specifically for the new AMG GT. What might surprise many is that this process took Michelin three years and involved testing 25 different compounds before arriving at the final version.
The tires in question are the Michelin Pilot Sport S 5, but the version fitted on the AMG GT is not the same as the off-the-shelf model. Instead, Michelin engineers created a customized tire, carefully designed to meet the unique performance demands of the AMG GT. This involved extensive work on the rubber compounds and tire construction, with the aim of perfectly balancing the vehicle's suspension, steering, and braking.
The Tyre Reviews YouTube channel recently visited Michelin’s testing grounds in Ladoux, France, where they gained an inside look at what it took to develop these high-performance tires. The tires use a multi-compound design, with different materials applied to various parts of the tread to optimize performance across a range of conditions.
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has been chosen by Lamborghini as its exclusive tyre partner for the all-new Lamborghini Temerario. Bridgestone, Lamborghini’s ‘Official Technical Partner’, has developed a full tyre line-up to maximise the super sportscar’s performance. Answering all drivers’ needs, the new tyres combine to deliver top performance on and off the track, as well as in challenging winter conditions.
“After the Lamborghini Huracán STO, Tecnica, Sterrato, Huracán EVO and the V12 Hybrid HPEV Lamborghini Revuelto, the Temerario is the latest Lamborghini super sportscar to be equipped with bespoke Bridgestone tyres as original equipment,” said Steven De Bock, Vice President Original Equipment at Bridgestone EMEA. “Its twin-turbo V8 hybrid powertrain with three electric motors makes the Temerario part of a new generation of Hybrid HPEVs offering class-beating performance. As Lamborghini’s ‘Official Technical Partner’, we’re very excited to continue our journey together as we push the boundaries of electrification and advance a new era of sustainable motorsports.”
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