Clarios will showcase how it is supporting distributors and garages with its wide product range and customer-friendly support programs—all tailored to the region’s fast-changing mobility ecosystem. The shift towards new energy vehicles, advanced electronics, and connected car systems is driving increasing demand for next-generation low-voltage batteries that deliver exceptional reliability, power, and lifespan—while aligning with the automotive industry’s growing sustainability goals. Clarios brings to Dubai more than 135 years of global battery expertise across every major powertrain type, developed in close collaboration with nearly all major vehicle OEMs. The company’s portfolio spans Enhanced Flooded Batteries (EFB), Absorbent Glass Mat (AGM), lithium-ion, and emerging chemistries such as sodium-ion and supercapacitors. At Automechanika Dubai, Clarios will unveil new additions to its VARTA product family for both passenger and commercial vehicles—including the types AGM H3 and EFB H9 for cars as well as AGM B-type and EFB A-type for heavy duty for enhanced energy efficiency, load capacity, and extended service life. These batteries feature advanced high-heat technology, specifically optimized for the Gulf’s extreme temperatures, ensuring reliability and performance in the region’s demanding automotive environment. Clarios will further introduce its simplified and rebranded VARTA product portfolio, which now includes new lithium-ion options and a color-coded classification system—making selection and handling more intuitive for partners in the region. Supporting its product innovations, Clarios has launched a new digital VARTA platform that streamlines the customer journey—from product selection to compatibility guidance. Distributors and garages can access the VARTA Battery Finder for precise recommendations tailored to each vehicle model. The platform also includes a partner training portal, offering ongoing education, tutorials, and updates on the latest battery technologies. Fleet operators benefit from the VARTA Fleet Program, which provides dedicated support, while the Total Cost of Ownership (TCO) Calculator helps optimize investment decisions through real-world performance data. “Our digital platform makes it easier than ever for garages and installers across the Gulf Cooperation Council (GCC) to identify and install the right battery for every vehicle,” said Theres Gosztonyi, Vice President Aftermarket EMEA, “Combined with our technical education and training programs, we’re equipping our customers to navigate an increasingly complex vehicle ecosystem.” To reinforce this effort, Clarios has appointed dedicated technical experts for on-ground education and conducts hands-on training sessions with major regional distributors and garages. "The Middle East represents one of the world's most demanding automotive environments," said Lisa Klein, Director Brand Marketing EMEA. "Our participation in Automechanika Dubai 2025 underscores our long-term commitment to this important region and the tremendous demand we're seeing in advanced battery technologies here." Operating from Dubai, Clarios serves GCC markets like Saudi Arabia, Kuwait, Qatar, and the wider Gulf region. The company is holding key partnerships with major distributors, while expanding its local presence and engagement with garages. Visit Clarios at Za’abeel Hall Z1, Stand Z1-A22, to explore the expanded VARTA product portfolio and meet regional leadership and technical experts showcasing live demonstrations of the company’s latest innovations.