Continental, a leading global tyre and automotive technology company, has showcased its continued commitment to customers in the Middle East by launching two innovative new tyres: the UltraContact and CrossContact H/T. These advanced new tyres were revealed at the brand’s annual Contivention event, this year hosted at the Ritz Carlton in Dubai, and attended by VIPs, customers, and partners from across the region.
The new UltraContact tyres provide a perfect blend of performance and durability and have been specially developed for all sedan and coupe vehicles, however, their capabilities are showcased in Electric and Hybrid Vehicles. The Yellow Chili compound ensures excellent mileage, guaranteeing a long service life for the tyres, while the UltraShield casing provides remarkable damage protection for everyday driving.
The harmonious tread pattern design, complemented by uniquely shaped sipes, delivers compelling performance and short braking distances even on wet roads. Additionally, noise-absorbing elements in the grooves contribute to a more peaceful driving experience.
The CrossContact H/T (highway/terrain) tyre stands out with its exceptional on-road and off-road performance, offering excellent handling and braking capabilities. CrossContact H/T is tailored for versatility and durability. It's engineered to excel on various terrains, fitted for off-roading Electric and Hybrid SUVs, where it has proven itself for its off-roading suitability and mileage extension capabilities. Its impressive resistance to aquaplaning ensures reliable safety in wet conditions. The precise steering response and superb straight-line tracking contribute to a confident driving experience, even in difficult conditions.
Manufactured for rims with diameters between 15 and 21 inches, the CrossContact H/T tyre excels on various terrains, providing reliable handling and braking. Its thoughtful design prevents stones from becoming lodged, while the sidewall design enhances steering response and maintains a smooth and quiet drive. It's a versatile choice that delivers a well-rounded performance for diverse driving conditions.
Continental's launch of these two new tyres underscores the company's dedication to shaping the future of automotive technology, promising revolutionary advancements that will undoubtedly transform the way we perceive and engage with driving, while reaffirming its commitment to lead the way and transition towards a more environmentally friendly automotive world.
The two tyres are the result of an extensive development process that has incorporated not only the highest quality assurance, but also the unique expertise that Continental has accumulated over many years. UltraContact and CrossContact H/T represent meticulously calibrated engineering solutions designed to provide heightened performance and superior functionality.
Speaking at Contivention 2023, José De la Fuente, Managing Director of Continental Tires Middle East, commented: "The new UltraContact and CrossContact H/T tyres are clear evidence of Continental’s focus on presenting innovative products that are shaping the future of the automotive industry. Our customers know that when they fit either of these tyres to their cars, they will benefit from the highest standards of safety, reliability, durability and sustainability."
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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