Motul, one of the world’s leading companies specializing in the formulation, production, and distribution of high-tech engine oils, has announced the launch of its NGEN range of engine oil in the Middle East. Motul aims to tackle new challenges in the marketplace with this new engine oil that combines sustainability and high performance.
The NGEN range is made of bio-sourced and premium regenerated base oils for passenger hybrid cars and motorbikes, respectively. The lubricant range made from renewable, non-fossil sources limits Motul’s environmental impact and reduces its carbon footprint significantly during the manufacturing process.
Commenting on the launch of the product range, Mr. Dmitry Bakumenko, General Manager Motul Middle East (Motul ME DMCC), said, “We are proud to launch the NGEN range of engine oils in the Middle East market with a vision for the future to bring more environmental awareness and performance in formulations. The latest development signifies our longstanding tradition of excellence with a forward-looking commitment to sustainability.”
“We have produced the NGEN range by selecting the bio-sourced and regenerated base oils very carefully and combined them to maintain the performance at the expected level. This product range will enable massive CO2 emission reductions starting from the manufacturing process to the oil’s long life inside the engine and the use of 50 per cent recycled plastic bottles for packaging,” he added.
“Recognizing the global challenges at hand, we are committed to reducing dependency on crude oil, aligning with the critical need to mitigate CO2 emissions and proactively adapting to evolving environmental standards. We have always been at the forefront of innovation, setting industry standards for excellence. The new NGEN range marks another milestone in the brand’s history of high-end engine oils, now bringing sustainability into the equation,” Bakumenko elaborated.
Produced with precision, the NGEN range redefines the notion of premium engine oils, seamlessly integrating sustainability into its core. This breakthrough is embodied in the usage of bio-sourced base oils for hybrid passenger cars and premium regenerated base oils for motorcycles. The formulation of the engine oils will enhance engine performance with the highest standards.
The NGEN range presents an extraordinary lineup for motorcycles -- the NGEN 5, which is designed for daily use and offers smooth shifting, improved fuel efficiency, and effortless starting. Meanwhile, the NGEN 7 is tailored for performance and sport, showcasing rapid engine response, robust clutch grip, and outstanding high-temperature resilience. Both the NGEN 5 and NGEN 7 adhere to the latest API standards and proudly carry the prestigious JASO MA2 certification.
Motul's legacy as a pioneer continues with the innovative NGEN HYBRID range, which are dedicated lubricants for hybrid vehicles, unlike normal internal combustion engines. Compared to traditional oil, this new lubricant formulation of synthetic oil gives multiple advantages to use in engines. This will also guarantee proper lubrication and increase energy efficiency and engine performance.
Produced with organic base oils, this range enhances fuel efficiency, refines engine response, optimizes start-up performance, extends engine protection, and ensures engine cleanliness. The product meets the latest API SP & ILSAC GF-6 standards and the latest JASO GLV-1 specifications. The NGEN HYBRID range underscores Motul's dedication to innovation and environmental stewardship.
The entire Motul engine oil range showcases the best performance throughout the entire usage interval, ensuring optimum value and efficiency for users. Motul's NGEN range stands as a testament to its enduring legacy of excellence, establishing a novel standard, where sustainability harmonizes with uncompromised high performance.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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