Motul, one of the world’s leading companies specializing in the formulation, production, and distribution of high-tech engine oils, has announced the launch of 8100 Power, a fully synthetic ESTER lubricant, across the Middle East. The product is designed for daily use performance on the road and focuses on delivering enhanced power and protection for everyday drivers. With a commitment to excellence and innovation, Motul aims to redefine standards for daily drives and cater to the specific needs of drivers in the region.
The Motul 8100 Power is the result of the company’s extensive expertise in engine oil formulations. The lubricant has been developed with precision using ESTER technology and refined over years of experience. It ensures smoother engine operations, heightened reliability, and advanced protection against Low-Speed Pre-Ignition (LSPI). Uniquely formulated to target users with a performance-oriented mindset, 8100 Power provides an extra boost to the everyday driving experience, making it the ideal choice for superior vehicle performance.
Commenting on the launch of the product, Mr. Dmitry Bakumenko, General Manager of Motul Middle East (Motul ME DMCC), said, “I am pleased to announce the launch of the Motul 8100 Power, a high-performance lubricant that will cater to consumers around the Middle East. We have managed to create a product that can be used by all customers for everyday driving and experience the latest Motul technology for a better experience.”
The Motul 8100 Power has undergone rigorous testing and received commendations for its performance in road-going high-performance vehicles, meeting the manufacturer's recommended drain interval standards. This ensures that drivers can rely on the 8100 Power for an extended period, providing optimal engine protection and performance over time. Furthermore, this high-performance lubricant is fully compliant with vehicles requiring API SP grade lubricants, attesting to its adherence to industry standards and specifications.
The broader 8100 Series, of which the 8100 Power is a flagship product, is meticulously formulated to meet the stringent requirements of various car manufacturers. Motul understands the importance of catering to different engine needs, and as such, the Motul 8100 Power will be available in four distinct viscosities - 0W-20, 5W-30, 5W-40, and 5W-50 grade oils. These variants, offered in 1-litre and 5-litre pack sizes, ensure that drivers have the flexibility to choose the most suitable viscosity for their road-going car engines. This comprehensive range provides options that align with a variety of engine requirements, offering drivers the freedom to optimize their vehicle's performance according to their preferences and driving conditions.
Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.
Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
SHARE
