Pirelli presents the P Zero E: a new tyre that integrates the most recent technical innovations developed by Pirelli to serve the latest trends in electrified and sustainable mobility. This is the first UHP tyre on the market with more than 55% of materials of natural and recycled origin, scoring a triple A rating on the European tyre label throughout the range and featuring performance that remains consistent whether the tyre is new or used. This tyre was specifically developed for battery electric vehicles, as shown by the ‘Elect’ marking on every product in the range, which denotes a low rolling resistance and reduced noise. RunForward also makes its debut: a new technology from Pirelli that allows journeys to continue even with a puncture, in order to reach the nearest tyre shop. Advanced virtualisation technologies were used throughout the design of this tyre, based on artificial intelligence, neural networks, and driving simulation. Pirelli’s research and development department increasingly relies on machine learning to predict the performance of each tyre under different driving conditions before a physical prototype is even produced. These simulation systems are able to predict the behaviour of tyres based on previous development, delivering efficient solutions.
Thanks to years of research on new materials and a careful selection of suppliers, Pirelli is first to produce a high-performance tire with 55% of its materials of natural and recycled origin throughout the launch range*, as certified by Bureau Veritas: a world leader in verifying conformity and certification in quality, environment, health, safety, and social responsibility (to ISO14021 standard). The main challenge for Pirelli’s research and development department was that of matching sustainability with the high performance needed from a UHP tire. The road that the engineers have gone down will lead to other products in future that contain a high percentage of natural and recycled materials, which will be identified by a dedicated and bespoke sidewall logo, starting from the P Zero E. Pirelli’s study of the entire lifecycle of the P Zero E, which has also been verified by Bureau Veritas, shows a 24% reduction in CO2 emissions compared to a previous generation Pirelli tire**. Furthermore, the attention paid to the materials used has allowed a reduction in the amount of fossil and mineral-derived ingredients, which have instead been swapped for primary materials that are natural and recycled in origin (-12 kilograms compared to an equivalent P Zero in the same size.
Pirelli P Zero E has obtained the highest rating (A) in all parameters of the European tire label in all available sizes. This starts with rolling resistance, because of the specific compounds used (Rolling Reduction Compounds), which help to increase the range of battery-powered vehicles and extend tire life thanks to reduced wear. The compounds also play a fundamental role in enhancing car control throughout various different driving situations, particularly wet braking. Another key area of development to obtain the triple A classification was the tread pattern, designed using virtualization and simulation techniques derived from motorsport. The tread is stiff enough to put down the considerable torque generated by electric vehicles, while the optimization of the position and size of the grooves – which are characterized by a new patented shape with rounded corners – also help to reduce tire noise.
The entire P Zero E range is distinguished by the Elect marking on the sidewall, which identifies the package of technologies developed by Pirelli to enhance the characteristics of electrified cars. Compared to similar models with traditional engines, these cars have a heavier weight and very high levels of torque that is delivered instantly. Pirelli Elect technology is designed to enhance the performance of these vehicles, without compromising durability of the tire. When choosing tires for electric vehicles, there are also two other factors to consider: noise (both inside and outside the passenger compartment) and battery range.
Pirelli’s new RunForward technology, which makes its debut in the P Zero E, is designed to maintain control of the car in the event of a puncture and allow journeys to continue. This system consists of reinforcing panels on the internal and external sidewalls of the tire that support the structure and allow maximum speeds of 80kph for up to 40 kilometers, even with zero pressure****. Thanks to vehicle dynamics simulations, the position and shape of these structural reinforcements have been optimized to ensure resistance when running with a flat tire, while still maintaining an A rating for rolling resistance. The structure and compounds of tires equipped with Pirelli RunForward technology consequently deliver driving and acoustic comfort comparable to a traditional tire, while still keeping rolling resistance low. This technology was designed in particular for battery electric vehicles, which require quiet tires and often don’t come with a spare wheel due to the presence of the batteries. Another advantage of Pirelli RunForward tyres is that there is no need to have special rims to benefit from all the advantages of this technology.
The new Pirelli P Zero E tire, which enters the range in September alongside the existing products, will be initially available in 17 sizes for the aftermarket from the second half of 2023. Development of specific versions for selected models from premium and prestige carmakers over the next few months is already underway.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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