Pirelli presents the P Zero Trofeo RS: the latest version of the semi-slick tire that is designed for carmakers aiming to highlight the performance of their most sporting models. One example is Pagani Automobili, which was the first to request a specific version of the new tire for the Utopia; its latest hypercar.
The new tyre was born as a technical evolution of the P Zero Trofeo R and distinguishes itself also by its position in the marketplace. The P Zero Trofeo R was originally designed as an aftermarket tyre to improve on-track performance, while the P Zero Trofeo RS is primarily intended as original equipment, giving manufacturers the chance to supply cars that are already primed for a sports driving experience from new.
This new generation of semi-slick Pirelli tyres offers even more performance in the dry as well as extra consistency. When the tyre is being used most intensively, performance is maintained for longer to allow more speed and safety over several different track sessions: a result obtained thanks to Pirelli’s extensive experience in the top categories of motorsport. The materials used, especially in the tread pattern compound, make full use of that know-how, adapting it to both road and amateur track use. As this tyre is original equipment for hypercars and supercars homologated for the road, Pirelli’s engineers also concentrated on safety in wet asphalt conditions.
Pirelli’s research and development department was able to apply a series of innovative technologies to the P Zero Trofeo RS, developed thanks also to the company’s engagement in top-level motorsport. These are available from an on-demand portfolio, to reach the targets defined by manufacturers for each specific model. Examples include Multi-compound Tread: a technology that allows tires to be personalized to complement the individual characteristics of each car by matching them to different tread pattern compounds from Pirelli’s Prestige catalogue. For the Pagani Utopia, P Zero Trofeo RS tires capable of elevating performance in extreme sports driving compared to the P Zero Corsa were requested, without compromising the balance of the car or the feeling experienced by the driver. This mission was accomplished thanks especially to the selected compounds. For the rear tires in particular, the most performance-focused compounds were chosen to deliver speed and safety on the track as well as ease and predictability on the road.
Another innovation that Pirelli’s engineers had at their disposal was Virtual Geometry Development, which allowed them to assess a huge number of different profiles and footprints through virtual modelling, in order to define the reaction of the tyres to driver inputs with maximum precision.
This virtual development process was used extensively for the Pagani Utopia, before the first physical prototypes were driven on track. Plenty of work was done on the contact patch in particular, to offer the ultimate in grip and control.
The new Pirelli P Zero Trofeo RS is already available for the cars using it as original equipment, and in future a wide range of aftermarket tyres will be available. The P Zero Trofeo R will remain available in a specific selection of sizes
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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