This marks the second consecutive year that Al Masaood Automobiles has earned recognition at the awards, underscoring the effectiveness of its long-term customer centricity strategy and its sustained commitment to placing customers at the heart of its business. At a time where customer expectations are rapidly evolving, recent findings show that organisations across the Middle East are now competing primarily on experience, with seamless, hyper-personalised digital journeys becoming the new norm.[1] Al Masaood Automobiles’ achievements align closely with these regional trends and reinforce the company’s position as a front-runner in elevating customer engagement and shaping how customers interact with automotive brands in the UAE. Over recent years, the company has embedded customer centricity as a core pillar of its growth strategy, leading to a 40% increase in Net Promoter Score (NPS). In parallel, customer complaints reduced by 78% demonstrating significant progress in service quality and issue resolution. This has been driven by a structured, data-led approach supported by strong governance and continuous improvement practices, alongside targeted investment in digital platforms and real-time feedback systems. Together, these initiatives have created the consistency, transparency, and agility needed to design services that genuinely meet customer needs. Stephan Davies, General Manager of Customer Experience and Network Development, Al Masaood Automobiles, said: “Customer centricity has long been at the heart of our purpose and continues to guide every decision we make. Achieving lasting excellence comes from consistency, data-driven insights, and a culture of continuous improvement, and these awards reflect the progress we have made in embedding that mindset across the organisation. Throughout this journey, our focus remains clear, every interaction must be meaningful, measurable, and genuinely valuable to our customers.” These latest accolades further strengthen Al Masaood Automobiles’ position as one of the UAE’s leading automotive retailers, committed to delivering experiences that are innovative, transparent, and tailored to customer needs.