Everywhere you looked, electric vehicles stole the spotlight. Kia debuted its new EV2, a stylish compact crossover aimed at urban drivers, with an expected 448 kilometer range and a price tag under 30,000 euros. GT performance versions of Kia’s EV3, EV4, and EV5 brought sporty flair to the city car scene. Hyundai introduced its all electric Staria people mover and teased the next Ioniq model, while Mazda showed off the CX 6e and a fresh CX 5. Even Toyota got in on the act with the first ever electric Hilux, and Subaru launched its e Outback and Uncharted SUVs. Chinese brands BYD and Xpeng, plus Europe’s own Mercedes and Ford, filled out the electric field. For visitors, it was clear: electrification is now the rule, not the exception.

This year, it was about more than just looking—it was about doing. Hyundai’s stand drew crowds with its “N Zone” arcade, letting fans race concept cars in virtual reality, while the Staria’s rapid charging and versatile seating caught the attention of busy families. Ford invited visitors to compete on a mini racing track using remote control cars, and digital displays across the venue kept everyone entertained. Organizers promised something for all ages, and they delivered. Whether you were there for the tech, the toys, or the hands-on fun, Brussels had an experience for everyone.

Stellantis turned heads with the Peugeot 408, offered in pure electric, hybrid, and plug in versions. Citroën rolled out the ELO concept—a six seater electric MPV with a cabin that converts into a lounge or workspace, designed using eco friendly materials with Decathlon. Opel lit up the floor with its new Astra wagon featuring a striking illuminated grille, while DS Automobiles stunned visitors with its futuristic N°4 electric super sedan. On the quirkier side, Dacia showed off the playful Hipster EV concept. Every brand seemed to bring their most creative ideas, proving that innovation and bold style are shaping the next wave of mobility.

From the European Car of the Year award, won by Mercedes Benz CLA, to celebrity appearances and royal visits, Brussels cemented its role as a launchpad for what’s next. But for most visitors, the real joy came in the little moments: snapping selfies near the Atomium, exploring digital features, and talking with designers. With a mood that was upbeat and inclusive, the 2026 show blended chic European style with real world car culture. In the end, it proved that auto shows can be just as much about lifestyle, creativity, and fun as they are about engines and specs.