Frozen lakes, cinematic sunlight, and the roar of engines worth millions. At the legendary I.C.E. St. Moritz event, Bugatti’s most iconic cars, from classics to modern hypercars, transformed the Swiss Alps into a scene straight from a Hollywood action film. With drifting rubber and clouds of snow, this was a celebration of engineering, passion, and sheer bravery that showed what it really means to own a Bugatti.
The St. Moritz spectacle was not just about modern speed monsters; it was a tribute to Bugatti’s long history of legends. Vintage icons like the Type 35 and Type 51 stole the show for classic car fans, instantly recalling the brand’s golden age in racing. The parade continued with futuristic wonders like the Bolide, a track-focused beast that looked more like a spaceship than a car, and the Veyron, whose mighty W16 engine dominated the ice as if the cold meant nothing.
But it was not only about brute force. The event included everything from scale models to state-of-the-art hypercars pushing past 1,100 kilowatts (1,500 hp), each one an artwork on wheels. The real star, though, was the rare EB110, the bridge between Bugatti’s past and its modern rebirth. In a lineup this diverse, every car told a story of both heritage and innovation, with each slide and spin painting a new chapter in the Bugatti mythos.
Taming a hypercar on a frozen lake takes more than horsepower. For the drivers in St. Moritz, the real challenge was transforming the immense force of a W16 engine into poetry on ice. Advanced all wheel drive systems gave these machines a fighting chance, channeling up to 760 newton meters (or more) of torque smoothly to each tire. But even the best technology needs the right tools, so specially crafted winter tires were fitted to ensure just enough grip.
Skill was just as important as hardware. Whether it was a Veyron or a Bolide, only expert hands could keep the cars sideways, controlling slides with feather-light steering and careful throttle. With every drift, clouds of snow shot up and perfect lines traced the lake surface, turning the event into a rolling art installation. This was not just about fun, it was proof that Bugatti’s engineering could conquer even the harshest, most cinematic stage imaginable.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.