Icons of Porsche consistently highlights the brand’s rich lineage by bringing rare and historic models to Dubai. 

 Visitors can expect to see signature legacy cars such as the early‑era 356, classic racers like the 550 and 904, and distinguished GT machines spanning decades. These models trace how Porsche evolved from lightweight sports cars into racing legends. The blend of road and track machines shows the full spectrum of Porsche’s heritage.

Alongside the classics, Icons of Porsche 2025 will unveil more from its modern era Expect displays of recent road‑legal models including the 911, 718, Macan, Cayenne, Panamera, and Taycan.

The festival also serves as a stage for future direction, with concept cars and cutting‑edge prototypes providing a glimpse of what’s next for Porsche. This juxtaposition of past and future helps emphasize how innovation and heritage drive the brand forward.

Icons of Porsche isn’t just a car show—it’s a cultural festival. The event will feature live music, art installations, interactive exhibits, and family‑friendly programs.

In 2024 the festival site expanded to 44,000 m², offering pop‑up restaurants (including a special “Cayenne Pepper” pizza), themed zones, and immersive experiences. 

Side events have included community drives, track nights, and design collaborations, extending the festival into a richer, multi‑day celebration.