In the twentieth century, the American car industry consisted of three of the largest car companies in the world, Chrysler, Ford and General Motors. Each of these companies has a family tree that extends to other global manufacturers. For example, Chrysler owns the most famous off-road car maker "Jeep". Today we tell you how Chrysler included Jeep in its family and how France had a role in that.
Chrysler Corporation appeared in the world of the automotive industry in the year 1925, and in 1936 Chrysler became the second largest manufacturer in selling their models in the United States, but that did not last long. In the seventies of the last century, Chrysler faced a severe economic crisis that it did not overcome before the eighties, after which it bought a number of car brands such as Lamborghini, AMC and Jeep to join its family and start the golden age of Chrysler.
In the 1990s, Jeep models allowed the likes of Dodge and Viper to expand Chrysler's horizons, to begin its journey of expansion on the European continent. Which opened the way for the partnership between the American Chrysler and the German Daimler.
DaimlerChrysler's success continued until 2008 with the onset of the economic crisis faced by the world, especially the auto industry, and before Chrysler announced the end of its era, a government loan saved it at the last moments in exchange for its merger with Fiat, to launch together towards a new era of their success.
And up to the present day, Fiat Chrysler FCA has become one of the most powerful companies in the automotive industry in North America and the world at large, and one of the most important factors that help in its prosperity is the Jeep brand and its cars, which have wide popularity among consumers.
But, certainly, the sequence of events was not so simple and smooth. All of those moments in the history of Chrysler and Jeep lasted for years, and were interspersed with global crises and psychological, strategic, political and economic wars between many parties, and many dramatic moments. There are many questions pertaining to the history of Chrysler, for example, how was it related to the assassination of George Bass, CEO of Renault? How did mutual mistrust emerge at the time between a number of parties? How did espionage and treachery play a role in the history of that American company? All of them are questions that Nabil Mostafa tells us about, with his analysis of all those important moments in the mysteries and secrets of the automotive world.
Watch the full episode on Motor 283 YouTube channel by clicking on the main image above or on the link below.
Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.
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