Mercedes Benz is taking a bold turn in Dubai, shifting from luxury cars to luxury condos with its latest real estate venture. After a tough year marked by a 10 percent drop in global sales and mounting pressure from tariffs and competitors, the German automaker is now betting big on upscale urban living. The new Mercedes Benz Places Binghatti City development is set to be one of the city’s largest, blending high end design with ambitious amenities for residents seeking more than just a stylish address.
Mercedes Benz Places Binghatti City is no ordinary development. Set to cover nearly 9 million square feet, this massive project will include more than 13,000 residences spread across 12 towers. Each tower takes its name from a famous Mercedes concept, such as Vision One Eleven and Vision Mercedes Maybach 6, adding a futuristic edge to the skyline. The centerpiece is the Vision Iconic tower, designed with a stepped profile, surrounded by 11 sleek rectangular buildings.
This masterplanned community aims to create a city within a city, where architecture and lifestyle reflect the Mercedes brand. The towers are designed with what the automaker calls “Sensual Purity,” and will feature premium materials like wood, leather, and metallic finishes in signature black and silver. Outdoor spaces are just as impressive, with landscaped promenades, picnic groves, and family play zones, all created to offer a sense of elegance and tranquility in the heart of Dubai.
If you think Mercedes is only about high end vehicles, think again. Residents of Mercedes Benz Places Binghatti City will have access to a range of top tier amenities designed for every aspect of life. The development promises family pools, infinity pools, and splash zones for kids, alongside dedicated family areas like Little Marvels and Aqua Joy.
Active lifestyles are at the forefront, with state of the art gyms, yoga pods, outdoor training decks, and even sky jogging tracks high above the city. Sports and recreation clubs are abundant, from archery and fencing to climbing and Pilates. Tech lovers will appreciate an e-sports lounge, while those who want to unwind can take advantage of spin studios, golf simulators, and a grand ballroom for social gatherings. It’s clear this project is more than just real estate; it’s a full lifestyle experience, tailored for Dubai’s elite.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.