In this record-breaking episode of Motor283’s What Do You Drive podcast, we sit down with Kirshen R. Latchan, the Head of Retail for Polestar UAE, to answer a question every car fan has wondered: what does a top executive at a premium electric car brand drive every day?
Spoiler alert: it’s not just about the badge. From understated luxury to next-level sound quality and a sustainability-first mindset, the Polestar 3 tells a bigger story than just another electric SUV.
For Latchan, the Polestar 3 is more than a company car, it’s a statement. He describes it as a vehicle people stare at but can’t name. That anonymity is by design. The car oozes understated luxury, for drivers who appreciate premium design without the noise.
He chose it not just for the clean lines and futuristic wing elements inspired by Formula 1, but for what it represents. It’s a full-size electric SUV that delivers performance, comfort, and aesthetics without screaming for attention.
The standout feature? Without hesitation, it’s the sound system. Built by Bowers & Wilkins and updated with the legendary Abbey Road Studio Mode via a software update, Latchan claims it’s the best sound system in any car on the road.
With Dolby Atmos and speakers built right into the headrests, this sound experience turns the cabin into a live concert hall. According to Latchan, it went from being the best sound system in the world to the best in the universe.
One of the boldest moves by Polestar UAE was opening its main showroom inside a shopping mall in Dubai. And it worked. It became the most visited Polestar showroom on the planet.
This setup reflects the brand’s retail strategy: make EVs accessible and familiar, like walking into a store and picking up a t-shirt. It’s backed by one of the highest-rated customer service experiences in the region, thanks to Al Futtaim’s vision of premium yet convenient electric mobility.
According to Latchan, Polestar owners in the UAE are true car enthusiasts. While the brand offers advanced technology, it doesn’t push that message. Instead, it invites people to test drive and feel the soul in the machine.
These are customers who appreciate small design details, driving performance, and premium sustainability. They want an EV that doesn’t just tick a green box but offers passion and presence.
From award-winning design to studio-grade audio and unmatched sustainability, the Polestar 3 is not just what the head of Polestar UAE drives, it’s what he believes in.
Watch the full What Do You Drive episode now on Motor283’s YouTube channel and discover why this EV might be your next perfect daily driver.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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