AW Rostamani Group (AWR), a leading conglomerate, continues to champion technological innovation by announcing its partnership with ZEEKR, a global pure electric premium vehicle subsidiary of Geely Holding Group. This collaboration between AWR and ZEEKR marks a strategic advancement in the local automotive landscape, introducing vehicles that merge cutting-edge technology with bold, distinctive design.
This groundbreaking collaboration breaks new ground and aligns with the UAE government's vision and the undertakings promised by the recent COP28 final agreement to transition to cleaner fuel emissions.
Michel Ayat, Chief Executive Officer of Automotive at AW Rostamani Group, commented on the partnership: “Aligned with the UAE's pursuit of sustainable mobility, AWR Group's aim is to pioneer tech-forward mobility solutions. The collaboration with ZEEKR showcases our dedication to contribute to the green mobility landscape in the country while delivering globally inspired products that anticipate the needs of our diverse customer base.”
Wang (Cannon) Hao, ZEEKR MENA Regional Director, stated: “ZEEKR offers a technologically advanced, premium EV experience, embodying our brand proposition of ‘imagine beyond.’ We are committed to aligning with the UAE government's electric vehicle and green mobility goals, contributing positively to the nation's sustainable transportation practices. Our partnership with AW Rostamani Group in the UAE strongly supports ZEEKR’s positioning as we introduce vehicles that showcase bold and innovative design to the market. ZEEKR is set to redefine automotive standards as it continues to establish itself as a leading premium EV brand alongside our partners, AW Rostamani Group, who have an ever-evolving legacy of understanding customer preferences and delivering award winning customer experience.”
AW Rostamani Group is set to debut ZEEKR 001 and ZEEKR X in the UAE in March 2024, bringing smarter driving experiences for customers in the areas of luxurious interior space, innovative safety features, and world-class EV performance.
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Porsche Centre Abu Dhabi and Al Ain, Ali & Sons Co. L.L.C., proudly unveiled the latest chapter in Porsche’s storied legacy with the launch of the much-anticipated all-electric Macan and Taycan models on October 10 in Abu Dhabi, at a stunning event filled with excitement, innovation, and luxury.
Hosted at the prestigious ADNEC Marina Hall in the capital, the grand evening marked a major milestone in Porsche’s journey of automotive excellence in the emirate, showcasing vehicles that are not just an evolution of Porsche’s new lineup but a bold step into the future of electric mobility.
In keeping with Porsche’s legacy of luxury performance, Porsche Centre Abu Dhabi introduced not only the all-electric Macan but also the new Taycan — two models that embody the brand’s essence of blending high-performance with cutting-edge technology – for Abu Dhabi and Al Ain.
“The introduction of the all-electric Macan and Taycan models represents a significant step forward in Porsche offerings in Abu Dhabi and Al Ain,” said Wissam Khalil, General Manager at Porsche Centre Abu Dhabi and Al Ain at Ali & Sons.
“By integrating advanced electric powertrains and innovative charging solutions, we are not only preserving the Porsche legacy of high performance and design excellence but also paving the way for a future where driving pleasure coexists with zero emissions. These vehicles offer our customers in the UAE unprecedented range, quick charging, and the signature Porsche driving dynamics, all while contributing to a reduced environmental footprint.”
Tesla has once again grabbed headlines with its latest unveiling: two groundbreaking vehicles that promise to reshape the landscape of autonomous driving—the Cybercab and the Robovan. During an event held in Hollywood, CEO Elon Musk introduced these futuristic additions to Tesla's lineup, teasing a future where self-driving cars dominate the roads.
Porsche Centre Dubai & Northern Emirates, Al Nabooda Automobiles LLC, unveiled the first all-electric Porsche SUV in Dubai, at an exclusive event held at the ME Hotel Dubai.
The launch event was set in an AI Magical Garden, blending cutting-edge technology and a futuristic ambience to embody the spirit of the new all-electric Macan. Created through the collaboration of people and Artificial Intelligence, the event transported guests into an extraordinary landscape where vibrant greenery was illuminated by neon lights. Featuring innovative elements, it set the stage for the debut of Porsche’s latest marvel, which inspired both the guests and the AI-driven atmosphere and experiences.
Attendees were treated to an immersive experience, exploring the remarkable features of the new all-electric Macan. With its sleek design, sports-car-like performance, and impressive range, the Macan promises to redefine the SUV segment, offering an exceptional driving experience that is both exhilarating and environmentally conscious. The launch marks a significant step in Porsche’s journey towards a sustainable future, showcasing its focus on innovation in electromobility.
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