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  1. Green Auto World
  2. What's happening with Electric cars and clean energy vehicles
  3. AW Rostamani Group and EV-only brand, ZEEKR, enter partnership to launch premium electric vehicles in the UAE

AW Rostamani Group and EV-only brand, ZEEKR, enter partnership to launch premium electric vehicles in the UAE

12 Feb 2024
  • How will AW Rostamani Group and ZEEKR's pioneering partnership shape the future of sustainable transportation in the UAE?

AW Rostamani Group (AWR), a leading conglomerate, continues to champion technological innovation by announcing its partnership with ZEEKR, a global pure electric premium vehicle subsidiary of Geely Holding Group. This collaboration between AWR and ZEEKR marks a strategic advancement in the local automotive landscape, introducing vehicles that merge cutting-edge technology with bold, distinctive design. 

Revolutionizing Green Mobility

Revolutionizing Green Mobility

This groundbreaking collaboration breaks new ground and aligns with the UAE government's vision and the undertakings promised by the recent COP28 final agreement to transition to cleaner fuel emissions.

Michel Ayat, Chief Executive Officer of Automotive at AW Rostamani Group, commented on the partnership: “Aligned with the UAE's pursuit of sustainable mobility, AWR Group's aim is to pioneer tech-forward mobility solutions. The collaboration with ZEEKR showcases our dedication to contribute to the green mobility landscape in the country while delivering globally inspired products that anticipate the needs of our diverse customer base.”

Wang (Cannon) Hao, ZEEKR MENA Regional Director, stated: “ZEEKR offers a technologically advanced, premium EV experience, embodying our brand proposition of ‘imagine beyond.’ We are committed to aligning with the UAE government's electric vehicle and green mobility goals, contributing positively to the nation's sustainable transportation practices. Our partnership with AW Rostamani Group in the UAE strongly supports ZEEKR’s positioning as we introduce vehicles that showcase bold and innovative design to the market. ZEEKR is set to redefine automotive standards as it continues to establish itself as a leading premium EV brand alongside our partners, AW Rostamani Group, who have an ever-evolving legacy of understanding customer preferences and delivering award winning customer experience.”

AW Rostamani Group is set to debut ZEEKR 001 and ZEEKR X in the UAE in March 2024, bringing smarter driving experiences for customers in the areas of luxurious interior space, innovative safety features, and world-class EV performance.

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Maserati Folgore Day

19 Apr 2024
Maserati Folgore Day

On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.

A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.

By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.

Folgore Day is the starting point on a new journey for Maserati and for luxury consumers to whom the Trident's electric offer is entirely aimed and dedicated, through products that can guaranteeing the distinctive essence of the brand – made up of cars that have always been synonymous with cutting-edge technology, refined elegance, sophisticated and original craftsmanship, impeccable and distinctive performance – and can become new symbols on the move of the profound transformation underway in the market.

Folgore is the drive, the spark that ignites a modern beginning; with the disruptive force of thunder (“Made in Thunder” is the claim alighted on to express this specific moment), it kicks off a new chapter in the great history of Maserati, the first 100% Italian luxury brand to produce full-electric models in the Motor Valley. Once again, the creative and engineering ingenuity of the Trident's women and men have come together to shape the new Folgore full-electric range, a manifesto of the Brand's future.

Held as a postscript to the Formula E racing weekend at Misano World Circuit Marco Simoncelli – for the first time the venue for the Italian stage of the world championship for 100% electric single-seaters, where the Trident is the only Italian luxury marque on the grid – Folgore Day began with the press conference and welcome from the brand's CEO. Davide Grasso spoke about the significant moment for Maserati, ambassador for Italy to the world of luxury, a testament to innovation and technological acceleration, and its future devoted to electrification, sharing its long-term vision focused on the new Folgore range and the Brand's activities, pending the presentation of the latest full-electric creation, Maserati GranCabrio Folgore, to be unveiled at the evening event centred around the overwhelming power of Folgore. Davide Grasso was joined by: Giovanni Perosino, Maserati Chief Marketing Officer, who shared the brand's values and hallmarks as brought into the new Folgore era, giving the world premiere of the “Life is on” campaign; by Davide Danesin, Head of Maserati Engineering, focusing on engineering and development; and by Maserati Head of Design Klaus Busse, who ended the press conference with his contribution on style, technology and design.

The morning meeting was also an opportunity to introduce the attendees to the three thematic areas that lead the narrative and frame Folgore Day – dedicated to electric mobility, the Maserati Fuoriserie customisation programme, and to TRIDENTE, an all-electric luxury motorboat – when Maserati experts set out the brand's new face.