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BEV Boom in Europe Has Two Winners: Tesla and MG

09 Oct 2023

The electric vehicle (EV) revolution is in full swing, and Europe is at the forefront of this automotive transformation. As we delve into the numbers for August, it becomes evident that two brands stand out as clear winners in the European BEV market: Tesla and MG. These manufacturers have not only captured the hearts of consumers but also posted remarkable sales increases, solidifying their positions as leaders in the electric vehicle landscape.

Tesla's Dominance

Tesla's Dominance

Tesla, the American electric vehicle giant, has been a pioneer in the EV industry for over a decade. In August, Tesla continued to dominate the European market with a surge in sales. The company's commitment to innovation, high-quality EVs, and a robust Supercharger network has undoubtedly played a significant role in its success.

One of the most notable contributors to Tesla's impressive August sales figures was the Model 3. This affordable yet premium electric sedan has become a favorite among European consumers, offering impressive range, cutting-edge technology, and a sleek design. Additionally, the Model Y, Tesla's compact SUV, has been making waves in Europe, further solidifying the brand's position.

Tesla's investment in Gigafactories within Europe, such as the Gigafactory Berlin, has not only boosted production capacity but also provided European consumers with locally made Tesla vehicles, which is a significant factor in their popularity.

MG's Remarkable Ascent

MG's Remarkable Ascent

While Tesla has long been a dominant force in the European BEV market, MG, a British automotive brand with a rich history, has experienced a remarkable ascent. In August, MG recorded substantial increases in sales, firmly establishing itself as one of the hottest names in the electric vehicle scene.

MG's ZS EV and MG5 EV are two of its standout models. The ZS EV, a compact SUV, has garnered attention for its affordability and competitive range, making it a compelling option for budget-conscious consumers looking to make the switch to electric. On the other hand, the MG5 EV, an electric estate car, has impressed buyers with its spacious interior, practicality, and efficient electric drivetrain.

What sets MG apart is its commitment to providing affordable electric vehicles that cater to a wide range of consumers. As more people seek eco-friendly alternatives without breaking the bank, MG's offerings have found a receptive audience.

The August sales rankings in Europe highlight the impressive growth of the electric vehicle market and the two standout brands leading the charge: Tesla and MG. Tesla's reputation for innovation, range, and charging infrastructure continues to draw European consumers, while MG's commitment to affordability and practicality has captured a substantial portion of the market.

As the world accelerates towards an electric vehicle future, Tesla and MG's remarkable performances in Europe underscore their positions as two of the most influential players in the global electric vehicle industry. With ongoing advancements in technology and a growing emphasis on sustainability, these brands are well-poised to maintain their dominance and shape the future of mobility in Europe and beyond.

Motor 283

BY Motor 283

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23 May 2024
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CALLUM SKYE, the first own brand vehicle fully developed in-house by the British design and engineering business CALLUM, will be seen in public for the first time at Concours on Savile Row, London on 22-23 May 2024.

The pioneering, high-performance, all-wheel-drive, multi-terrain electric vehicle was announced in November 2023 to global critical acclaim. The first running prototype will be displayed outside Edward Sexton’s store throughout the free-to-attend event that celebrates the long history that car manufacturers and tailors share.

Engineered to offer an exhilarating and rewarding driving experience both on- and off-road, SKYE has been crafted to ensure the utmost capability, refinement and beauty for discerning adventurers. As an all-electric vehicle, it’s powered by a 42kWh battery with anticipated range of 170 miles, with the option to specify an ultra-fast charging battery for full charge in under ten minutes. Measuring 4,047mm in length and 1,900mm in width, and weighing just 1,150kg, it boasts sportscar performance with 0-60mph achieved in under four seconds.

“The CALLUM SKYE is bold, beautifully engineered and crafted with refinement and craftsmanship. The same can be said for the world-leading bespoke tailoring that exists on Savile Row. We can’t wait to see and hear the reactions of event visitors who will be the first to see SKYE in person,” says David Fairbairn, managing director, CALLUM. “Compact, capable and extremely beautiful, we’re confident that this representation of the SKYE exterior will turn heads, as we invite those interested in commissioning a CALLUM SKYE to reserve their build slot.”