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  3. Honda Unveils Sleek Retro Logo for Upcoming Electric Vehicles

Honda Unveils Sleek Retro Logo for Upcoming Electric Vehicles

16 Jan 2024
  • What does the new Honda logo for EVs look like?

Honda, a stalwart in the automotive industry, is embarking on a new era with the introduction of a fresh logo for its upcoming electric vehicles (EVs). The iconic "H mark," a symbol synonymous with Honda cars since 1981, is undergoing a transformation to align with the company's vision for the future of clean and sustainable mobility. The new logo, described as a slimmer and minimalist version of the familiar H, carries a unique significance and pays homage to Honda's design legacy.

Unique Branding for the 0 Series

Unique Branding for the 0 Series

The new H logo will find its home on the 0 Series, a lineup of next-gen, clean-sheet-design electric vehicles scheduled for release in the American market from 2026 onward. Among the first offerings in this series are the Saloon and the Space-Hub, representing a sedan and a van with futuristic wedge-shaped exteriors. The Saloon, confirmed as an inspiration for a future production model, will likely mark the first appearance of the redesigned emblem on U.S. roads.

In addition to the new logo, the 0 Series vehicles will feature their own distinct branding. This marks a departure from the conventional badging seen on Honda's previous models, underlining the company's commitment to setting its EV lineup apart from its traditional internal combustion engine vehicles.

While Honda has not explicitly announced whether the new H logo will adorn the upcoming EV SUV, the Prologue, there is anticipation surrounding its potential integration in later facelifts. With a resurgence of nostalgic nameplates across the automotive industry, there's speculation about Honda leveraging its rich history for future marketing campaigns or even reintroducing classic models.

Honda's decision to refresh its iconic H mark for the electric vehicle era signifies a commitment to innovation, sustainability, and a nod to the company's storied past. As the automotive landscape continues to evolve towards cleaner and greener alternatives, Honda's new logo serves as a symbol of the brand's adaptability and forward-thinking approach. The upcoming 0 Series, with its sleek design and unique branding, is poised to mark a significant milestone in Honda's journey towards an electrified future.

Wael Nakhle

BY Wael Nakhle

Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.

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In the thrilling world of automotive innovation, MG is poised to turn heads once again with its latest creation—the EXE181 concept electric hypercar. Unveiled at the 2024 Auto China show in Beijing, this cutting-edge vehicle embodies the pinnacle of aerodynamic design and lightning-fast performance.

NEW PEUGEOT E-5008 CLASS-ABOVE ELECTRIC LARGE SUV

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Maserati Folgore Day

19 Apr 2024
Maserati Folgore Day

On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.

A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.

By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.

Folgore Day is the starting point on a new journey for Maserati and for luxury consumers to whom the Trident's electric offer is entirely aimed and dedicated, through products that can guaranteeing the distinctive essence of the brand – made up of cars that have always been synonymous with cutting-edge technology, refined elegance, sophisticated and original craftsmanship, impeccable and distinctive performance – and can become new symbols on the move of the profound transformation underway in the market.

Folgore is the drive, the spark that ignites a modern beginning; with the disruptive force of thunder (“Made in Thunder” is the claim alighted on to express this specific moment), it kicks off a new chapter in the great history of Maserati, the first 100% Italian luxury brand to produce full-electric models in the Motor Valley. Once again, the creative and engineering ingenuity of the Trident's women and men have come together to shape the new Folgore full-electric range, a manifesto of the Brand's future.

Held as a postscript to the Formula E racing weekend at Misano World Circuit Marco Simoncelli – for the first time the venue for the Italian stage of the world championship for 100% electric single-seaters, where the Trident is the only Italian luxury marque on the grid – Folgore Day began with the press conference and welcome from the brand's CEO. Davide Grasso spoke about the significant moment for Maserati, ambassador for Italy to the world of luxury, a testament to innovation and technological acceleration, and its future devoted to electrification, sharing its long-term vision focused on the new Folgore range and the Brand's activities, pending the presentation of the latest full-electric creation, Maserati GranCabrio Folgore, to be unveiled at the evening event centred around the overwhelming power of Folgore. Davide Grasso was joined by: Giovanni Perosino, Maserati Chief Marketing Officer, who shared the brand's values and hallmarks as brought into the new Folgore era, giving the world premiere of the “Life is on” campaign; by Davide Danesin, Head of Maserati Engineering, focusing on engineering and development; and by Maserati Head of Design Klaus Busse, who ended the press conference with his contribution on style, technology and design.

The morning meeting was also an opportunity to introduce the attendees to the three thematic areas that lead the narrative and frame Folgore Day – dedicated to electric mobility, the Maserati Fuoriserie customisation programme, and to TRIDENTE, an all-electric luxury motorboat – when Maserati experts set out the brand's new face.