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  3. Kia honored with five wins in 2024 iF Design Awards with EV9 taking prestigious Gold

Kia honored with five wins in 2024 iF Design Awards with EV9 taking prestigious Gold

15 Mar 2024
  • Can the Kia EV9's Triumph in Design, Sustainability, and Innovation, as Recognized with the iF Design Award, Set a New Standard for the Industry?

Kia achieved notable success at the 2024 iF Design Awards, which saw five separate elements of the company’s recent programs recognized by the renowned design forum’s panel of expert judges.

The new Kia EV9, already an award winner on multiple fronts, added to its honorable results with exclusive Gold award status. Presented only to the top 75 winning designs worldwide, the additional accolade demonstrates the continuing impact of Kia’s ‘Opposites United’ design philosophy.

Harnessing the creative tension generated by the divergent values of nature and modernity to deliver a harmonious whole, Opposites United provides Kia’s designers with a framework through which to fuse a unique combination of sleek, sculptural shapes and assured, assertive geometry, delivering a strikingly contemporary yet gracefully serene end product.

Breaking Boundaries

Breaking Boundaries

"The EV9 represents our relentless push to break new ground in design, connectivity, and usability, as well as our responsibility to the environment," added Karim Habib, Executive Vice President and Head of Kia Global Design. "Receiving this award is a recognition of the dedication and commitment of countless members of our team of designers and engineers; and highlights our drive to impact the industry and market with compelling, meaningful design.”

The EV9’s exterior exudes confidence, clarity, and calmness with its upright stance, clear-cut lines and flat surfaces. The signature Digital Tiger Face showcases a visionary and futuristic look, accentuated by the Digital Pattern Lighting Grille and vertical headlamps.

The interior, characterized by a flat floor and long wheelbase, takes advantage of the E-GMP platform to provide excellent spaciousness, while components such as the seats and center console are designed to give a refined feel and further maximize the sense of space.

Furthermore, the EV9’s cabin has been designed in line with Kia’s 'three-stage sustainable design strategy'. Embodying the brand’s commitment to sustainability, the strategy aims to ensure the gradual reduction of animal-sourced leather, the introduction of Kia’s 10 must-have sustainability items, and the promotion of research into natural material development.

In awarding the EV9 the iF judges stated: “The Kia EV9 expands the aesthetic possibilities of a large SUV while advancing its functional performance. Its contemporary form language makes other large SUVs look old-fashioned, while swiveling second-row seats and a variety of smaller functional solutions make life on board more social! Who said sustainable design can’t be exciting?”

Echoing the EV9’s exterior design, the SUV’s ‘Ki’ infotainment system boasts a graphic style that aligns with the values of Opposites United and complements the vehicle's design, employing eye-friendly, recognizable colors to round out a unique and contemporary brand experience for Kia. A winner in the Product Interfaces category, Ki is based around the key visual of a slanted line, representing rising tendencies and applied across all infotainment elements, from icons, to fonts, to the instrument cluster.

This diagonal edge promotes a distinctive and unified appearance while maintaining clarity and cognition. Designed to make new features such as electric vehicle charging more intuitive and readable, the display-optimized UI configuration makes it easier for users to recognize signal transitions and contextualize charging and discharging information.

In addition to the EV9’s successes, Kia was honored to have several other projects recognized by the iF judges including the branding for Kia’s ’80 years of movement’ communications, its ‘Windows of Inspiration’ trade fair booth design and ‘Kia EV Unplugged Ground’ interactive media experience. All iF Design Award winners demonstrate the vital role which strong design plays across the Kia brand.

All award-winning entries are presented on www.ifdesign.com and published in the iF Design App.

The iF Design Awards were founded in 1954 by iF International Forum Design GmbH in Hanover, one of the world’s leading independent design institutions. Each year around 10,800 designs from 72 nations are considered for the awards, which honor and celebrate winners in 81 categories across nine disciplines: Product, Communication, Packaging, Service Design, Architecture, Interior Architecture, User Experience (UX), User Interface (UI) and Professional Concepts. To be win an iF Design Award requires passing a rigorous two-stage selection process adjudicated by renowned design experts, signifying a design’s contemporary relevance and global impact.

Motor 283

BY Motor 283

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Kia EV9 secures double win at the 2024 World Car Awards

04 Apr 2024
Kia EV9 secures double win at  the 2024 World Car Awards

The 2024 Kia EV9 has achieved a remarkable dual victory at the 2024 World Car Awards. Revealed during a live announcement at the World Car Awards ceremony at the New York Auto Show, the EV9 secured prestigious titles for both World Car of the Year and World Electric Vehicle.

Selected by a jury of 100 distinguished automotive journalists representing 29 countries, the World Car Awards recognized the Kia EV9’s innovative design, spacious seven-seat interior, and competitive price point. Based on the E-GMP platform, the EV9 is the first Kia to feature fourth-generation battery technology for improved performance.

Established in 2003, the World Car Awards are renowned globally as a premier standard for automotive excellence and leadership, celebrating remarkable accomplishments within a rapidly changing automotive industry. Prior to the 2024 event, Kia had already claimed three wins at the World Car Awards – the Telluride as World Car of the Year and the Soul EV as World Urban Car in 2020, along with the Kia EV6 GT taking World Performance Car of the Year in 2023.

“We are hugely honored that the 2024 EV9 has been named the World Car of the Year and World Electric Vehicle. This triumph is a testament to our unwavering commitment to pushing the boundaries of technology and design excellence. The Kia EV9’s continued success will drive us to keep delivering exceptional vehicles that redefine the driving experience for customers around the world,” Ho Sung Song, President and CEO at Kia said.