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  3. Nissan’s new business plan, The Arc, to drive growth and electrify markets in the AMIEO region

Nissan’s new business plan, The Arc, to drive growth and electrify markets in the AMIEO region

29 Mar 2024
  • What steps is Nissan taking to realize its EV36Zero vision, including both product and manufacturing strategies?
  • How does Nissan's strategic plan contribute to its goals in the AMIEO region?

Nissan will step up its electrification and growth plans across its diverse AMIEO region (Africa, Middle East, India, Europe and Oceania), under The Arc, Nissan’s new global business plan to drive value and strengthen competitiveness.

The plan, a bridge between the FY20-23 Nissan NEXT business transformation plan and Nissan’s long-term Ambition 2030 vision, is focused on a broad-based product offensive, increased electrification, new approaches to engineering and manufacturing, the adoption of new technologies, and the use of strategic partnerships to increase global sales and improve profitability.

The AMIEO region aligns with Nissan’s global strategy to ensure volume growth through a tailored regional strategy, setting the course for an accelerated transition to EVs, supported by a balanced electrified/ICE product portfolio, volume growth in major markets and financial discipline.

Through these initiatives Nissan aims to lift annual sales globally by 1 million units, of which the AMIEO region will contribute nearly one third (300,000 units). Of the 16 new electrified vehicles & 14 ICE vehicles launching globally, five of the all-new EVs & six of the all-new ICE vehicles will be launched in the AMIEO region. These will include some of Nissan’s most well-loved nameplates among customers, including LEAF.

Guillaume Cartier, Chairperson, Nissan AMIEO said: “Through Nissan’s new business plan, The Arc, we have a clear roadmap to a promising future, focusing on growth, adaptability, and competitiveness. Our AMIEO region is fully aligned to this global plan, and we are shifting gears to enhance our product offering in the region, advance electrification and technology and leverage our strategic partnerships to drive us to a new era.

“Through this comprehensive plan, we are championing competitiveness and growth, and I am confident we will deliver, providing the foundations to bridge to Nissan’s Ambition 2030 vision.”

Nissan will continue to harness strategic partnerships to support competitiveness and its product portfolio. In Europe, the Alliance with Renault/Ampere will see a new Compact EV introduced to replace the Nissan Micra, and two new LCVs launched. In Oceania, Nissan will harness its partnership with Mitsubishi Motors to launch a new 1-tonne pick-up. In India, Nissan will strengthen its Alliance with Renault to elevate its manufacturing footprint, with India set to join the UK as one of the region’s key export hubs.

Electrification progress

Electrification progress

The EV rollout is now planned for all AMIEO sub-regions, with Nissan in Europe continuing to lead the way in driving Nissan’s global electrification strategy. By 2026, Nissan expects more than 40% of its sales mix in Europe to be 100% electric and 75% electrified.

Beyond product and sales, Nissan will realise its EV36Zero vision for EV and battery manufacturing, with the start of production of new electric vehicles at Sunderland plant in the UK. The transformational project, Nissan’s 360-degree blueprint for zero emissions manufacturing and driving, is enabling an investment of up to £3bn by Nissan and partners.

Nissan’s vision for an electric ecosystem will see V2G technology commercialized, with AC bi-directional capability becoming available on Nissan EVs during the plan period, starting in Europe. Leveraging new partnerships across the region, Nissan’s V2G technology will include affordable two-way home chargers that will provide opportunities to share stored energy in the vehicle’s battery with the electricity grid, delivering new revenue opportunities for Nissan and offering benefits to its customers and the environment.

The Arc: Sub-region highlights

The Arc: Sub-region highlights


During The Arc period, Nissan in India will launch three new models, with plans to triple sales volumes, targeting 95,000 units in 2026, up 63,000 units vs. FY23.

The Alliance plant in Chennai (RNAIPL) will introduce two new Nissan SUVs, as well as launching two SUVs for Renault. With additional export opportunities representing around 100,000 units by 2026, India will join the UK as a key export hub for Nissan in AMIEO. During this mid-term plan period, Nissan will continue development of a new electric vehicle to be manufactured in Chennai.


During the The Arc period, Nissan in Africa will target doubling sales in the sub-region to 110,000 units, up 56,000 units vs. FY23.

The three-year period will also see African customers benefit from the two new SUVs launched from India. In addition to the continued roll-out of Nissan’s unique e-POWER technology, Nissan also plans to offer a 100% electric vehicle to South African consumers by the end of The Arc plan.

These actions, focusing on market expansion and the introduction of new products, will help ensure Nissan in Africa can capitalise on the projected uplift in vehicle market growth, and increase market share.

Middle East

In the Middle East, five new Nissan SUVs will be introduced including the two new SUVs built and exported from India.

The Arc also sets out a strategy to introduce electric vehicles to the Middle East, providing a springboard to expand further as Nissan looks to capitalize on its strong brand power in these important markets to drive further growth.


Five new EVs will arrive during The Arc period, including the Nissan LEAF, JUKE and a 100% electric replacement for the Nissan Micra.

Nissan will also harness its Alliance partnership with Ampere to launch an all-electric Interstar LCV as well as a new LCV based on FlexEVan.

To aid the transition to a fully electric future, Nissan is developing the third-generation of its e-POWER technology, the brands unique electrified powertrain that serves as a gateway to the full EV driving experience.

In terms of overall sales performance, Nissan in Europe is aiming to increase its sales volumes by 40% at the end of the plan period, up more than 170,000 units.


During the The Arc period, Nissan in Oceania will launch four new models, including a new 1-tonne pickup, leveraging Nissan’s partnership with Mitsubishi Motors.

Additional new electric vehicles will be introduced in Oceania, as the transition to electrification gathers pace.

Cartier continued: “With 140 markets and a population of almost 3.8bn, the AMIEO region is vast, and the opportunities are immense. With this new business plan, we will deliver our most exciting and innovate products and technologies to date, ensuring we are ready for the competition. In line with the global strategy outlined in The Arc, we are also transforming our business from the inside out, turning challenges into new opportunities, while creating additional revenue streams and enhancing our value proposition for customers.”

The Arc ensures growth and transformation in the AMIEO region, laying the groundwork for Nissan's Ambition 2030 vision, the company's long-term vision to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.

Motor 283

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Maserati Folgore Day

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On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.

A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.

By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.

Folgore Day is the starting point on a new journey for Maserati and for luxury consumers to whom the Trident's electric offer is entirely aimed and dedicated, through products that can guaranteeing the distinctive essence of the brand – made up of cars that have always been synonymous with cutting-edge technology, refined elegance, sophisticated and original craftsmanship, impeccable and distinctive performance – and can become new symbols on the move of the profound transformation underway in the market.

Folgore is the drive, the spark that ignites a modern beginning; with the disruptive force of thunder (“Made in Thunder” is the claim alighted on to express this specific moment), it kicks off a new chapter in the great history of Maserati, the first 100% Italian luxury brand to produce full-electric models in the Motor Valley. Once again, the creative and engineering ingenuity of the Trident's women and men have come together to shape the new Folgore full-electric range, a manifesto of the Brand's future.

Held as a postscript to the Formula E racing weekend at Misano World Circuit Marco Simoncelli – for the first time the venue for the Italian stage of the world championship for 100% electric single-seaters, where the Trident is the only Italian luxury marque on the grid – Folgore Day began with the press conference and welcome from the brand's CEO. Davide Grasso spoke about the significant moment for Maserati, ambassador for Italy to the world of luxury, a testament to innovation and technological acceleration, and its future devoted to electrification, sharing its long-term vision focused on the new Folgore range and the Brand's activities, pending the presentation of the latest full-electric creation, Maserati GranCabrio Folgore, to be unveiled at the evening event centred around the overwhelming power of Folgore. Davide Grasso was joined by: Giovanni Perosino, Maserati Chief Marketing Officer, who shared the brand's values and hallmarks as brought into the new Folgore era, giving the world premiere of the “Life is on” campaign; by Davide Danesin, Head of Maserati Engineering, focusing on engineering and development; and by Maserati Head of Design Klaus Busse, who ended the press conference with his contribution on style, technology and design.

The morning meeting was also an opportunity to introduce the attendees to the three thematic areas that lead the narrative and frame Folgore Day – dedicated to electric mobility, the Maserati Fuoriserie customisation programme, and to TRIDENTE, an all-electric luxury motorboat – when Maserati experts set out the brand's new face.