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  3. FORMULA E SETS NEW ACCELERATION BENCHMARK FOR CURRENT FIA SINGLE SEATERS, OUTPACING FORMULA 1 AND CHAMPIONING DIVERSITY IN MOTORSPORT

FORMULA E SETS NEW ACCELERATION BENCHMARK FOR CURRENT FIA SINGLE SEATERS, OUTPACING FORMULA 1 AND CHAMPIONING DIVERSITY IN MOTORSPORT

08 Mar 2024
  • Can Reem Al Aboud Sprint in the GENBETA Electric Race Car Ignite a New Era for Women in Motorsport?
  • How is Formula E Redefining Racing with GEN3, Google Cloud Telemetry, and a Commitment to Diversity?

In a landmark moment for motorsport, Reem Al Aboud - the pioneering Saudi Arabian female racing driver - clocked a faster 0-60mph acceleration time than the current Formula 1 benchmark, highlighting Formula E's commitment to innovation and diversity in the lead-up to International Women's Day.

Reem Al Aboud Shatters Speed Barriers in GENBETA Electric Race Car

Reem Al Aboud Shatters Speed Barriers in GENBETA Electric Race Car

Driving the GENBETA electric race car, Al Aboud achieved a 0-60mph time of 2.49 seconds, eclipsing the 2.6-second benchmark for current single-seaters. The achievement showcases the advanced capabilities of Formula E’s GENBETA program, which features an 'unlocked' GEN3 race car created by Formula E and the FIA and enhanced by championship partners, while also underscoring Formula E’s mission to break barriers for women in motorsport.

Reem Al Aboud, said: "Being a part of this landmark moment is a dream come true. It's not just about the speed; it's about breaking barriers and showcasing the immense potential of women in motorsports. Formula E has given me the platform to make a statement, and I'm honoured to be a part of this journey towards gender equality in racing."

Jeff Dodds, CEO, Formula E, said: "The benchmark achieved by Reem is a testament to what we stand for at Formula E: Innovation, equality, and competition. Her success is not just a win for Formula E, but a leap forward for inclusivity in racing, and we all join her in celebrating this milestone, especially ahead of International Women's Day.”

Reem Al Aboud’s relationship with Formula E dates back to 2018 when she became the first and youngest Saudi woman to drive hot laps at a Formula E circuit in a Nissan GEN2 car, the same year women were first granted the right to drive in the Kingdom.

Revolution and Empowering Initiatives Propel the Future of Motorsport

 Revolution and Empowering Initiatives Propel the Future of Motorsport

The GENBETA car, an innovation and development programme created by Formula E and the FIA using the all-electric GEN3 race car with 400kW of power charged by ABB and modifications by championship partners SABIC and Hankook represents the pinnacle of electric racing technology. Generative AI – powered by Google Cloud – provided real time telemetry performance data allowing Reem to set the new acceleration benchmark and push the boundaries of electric motorsport. In a further display of empowerment, young Saudi women from local schools shared messages of inspiration for Reem, which were captured on the car’s livery, fostering an atmosphere of motivation and support. This initiative coincided with the expansion of the FIA Girls on Track programme, a large-scale female empowerment initiative focusing on careers and education in motorsport, underscoring Formula E’s commitment to encouraging young girls to pursue their motorsport dreams.

The expansion of the FIA Girls on Track programme to all 11 race weekends this season, will provide over 2,000 girls with the chance to engage in workshops, meet inspirational women from the Formula E paddock, and attend career talks at local universities. Formula E’s dedication to diversity is further highlighted by the newly announced NXT Gen Cup, which will feature both male and female drivers.

Season 10 of the ABB FIA Formula E World Championship continues on March 16 when the spotlight turns to Brazil for the São Paulo E-Prix where Jaguar TCS Racing will be aiming to continue their impressive start to the season and extend their lead at the top of both the FIA World Championships for drivers and teams.

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The Speed Sisters: Palestinian women who shined in the world of racing

06 Apr 2024
The Speed Sisters: Palestinian women who shined in the world of racing

Women have always made their way in the world of car racing with difficulty, defying all stereotypes, views and societal expectations in a field that has been dominated by men for decades. The struggle for supremacy is particularly difficult in the Middle East, but that has not buried the dreams of many women to sit behind the wheel of racing cars on the Track, especially the team of Palestinian racers who called themselves the “Speed Sisters.” In the following lines, we will introduce you to them in a quick tour and how they were an inspiration to many ambitious girls who only accept achieving their dreams, no matter how impossible they seem.

Breaking Barriers as the Middle East’s Female Drifting Icon

22 Mar 2024
Breaking Barriers as the Middle East’s Female Drifting Icon

In the heart of the Middle East, where societal norms often dictate gender roles, one Palestinian woman is defying stereotypes and tearing up the track as a street racer and drifter. Meet Noor, a trailblazer who is not only challenging conventions but also inspiring a generation of women across the region. As a member of the Speed Sisters, the Arab world's premier female racing team, Noor is making history with every turn of the wheel.

Hailing from Palestine, Noor's journey into the world of motorsports was anything but conventional. Growing up in a society where pursuits like racing were predominantly seen as male-dominated activities, she faced skepticism and opposition from many. However, fueled by her passion for speed and adrenaline, Noor refused to let societal expectations hold her back.

Women in the UAE Trust Their Instincts When Selecting Performance Cars, Defying Stereotypes

11 Mar 2024
Women in the UAE Trust Their Instincts When Selecting Performance Cars, Defying Stereotypes

A new survey conducted by Audi Abu Dhabi has revealed that seven in ten UAE residents believe that women are independent and confident in making their own decisions when buying and driving a performance car. The research, which explores general perceptions around women and performance cars, comes as Audi Abu Dhabi is geared to launch the new Audi RS3 Sedan and RS3 Sportback models.

While the survey results also showed lingering perceptions that women are less interested in performance cars (38%), have less knowledge of performance cars (39%), and are less skilled when it comes to driving them (37%), the findings interestingly showcased that the influence of external opinions holds little sway.