The gathering featured a variety of activities, including keynote speeches from prominent figures behind both brands, a perfume-making workshop, as well as a simulator competition that allowed participants to experience the thrill and engagement that only driving a Lotus can provide. Furthermore, all attendees had an opportunity to explore the innovative design and luxury features of the new Lotus Eletre all-electric hyper-SUV, which opens a new chapter for electric mobility.

Karl Hamer, Chairman & CEO of Adamas Motor Group commented, “We are delighted to partner with Pirelli Middle East to celebrate Emirati Woman’s Day and pay tribute to the achievements and contributions of women in the UAE. The event provided a perfect platform to strengthen our relationship with our female customers, while allowing all guests immerse themselves into the exciting worlds of these two iconic brands.”

Giuliano Menassi, Senior Vice President Region MEAI and Russia of Pirelli, commented: “Pirelli is honored to celebrate Emirati Woman’s Day, recognizing their achievements, contribution and inspiration. Supporting and empowering women, inspiring them to seize opportunities and harness their potential is embedded into our development vision and value creation, in terms of the economy and society. This conviction led us to set challenging goals in the industrial plan presented in March 2024 with specific targets addressing the gender pay gap and to increase the number of women in managerial positions.”