The BMW XM, set to launch in late 2023, is a highly-anticipated addition to the BMW lineup. The luxury SUV promises to offer an unmatched driving experience, featuring cutting-edge technology, impressive performance, and a sleek design that is sure to turn heads.

As co-creator for the launch communication of the BMW XM, Campbell will work alongside BMW to develop a marketing campaign that effectively communicates the unique features and benefits of the new model. With her extensive experience in the world of fashion and luxury, Campbell is uniquely positioned to bring a fresh perspective to the launch of this groundbreaking vehicle.

In a statement about the partnership, Campbell expressed her excitement about working with BMW and the opportunity to bring her creative vision to the launch of the BMW XM. I am thrilled to be working with BMW on this exciting new project, said Campbell. As someone who appreciates the finer things in life, I am excited to help introduce the world to the BMW XM and all that it has to offer.

For BMW, the partnership with Campbell represents a strategic move to appeal to a wider audience and tap into the world of luxury and fashion. The BMW XM is positioned as a vehicle that offers the perfect blend of style and substance, and Campbell's involvement in the launch communication is sure to help drive that message home.

Overall, the partnership between Naomi Campbell and BMW is a bold move that is sure to make waves in the automotive industry. With Campbell's creativity and BMW's commitment to innovation, the launch of the BMW XM promises to be a momentous occasion that car enthusiasts and fashion lovers alike won't want to miss.