For Klaus Konigsallee, who counts diamonds and rare watches among his daily essentials, regular luxury was not enough. The answer was bold: commission German tuner Novitec to build custom wheels modeled after the Rolex Submariner’s legendary bezel. Each twenty four inch rim features chunky time markings, deep edged accents, and fine lines mimicking the signature style of a Submariner. Details are everywhere, including the owner’s name Klaus in the wheel center and an engraved phrase that nods to his favorite jeweler on the exclusive Konigsallee shopping boulevard in Dusseldorf. This is not just a set of wheels, it is a rolling tribute to timeless style.

Luxury car makers and watch brands have teamed up for decades, but it is rare to see a watch design take over a car’s exterior in such a dramatic way. The Phantom’s former wheels were already massive, but the new Rolex inspired setup transforms the car from understated cruiser to spotlight stealer. Instead of subtlety, the owner chose to make his message visible from blocks away. This build sits at the intersection of quiet and loud luxury. For some, it may look excessive, but in the world of ultra wealthy collectors, the point is to keep raising the bar. It is about pushing creative limits and showing the world that true luxury means making your own rules.