The past year saw clients’ passions and cultures come alive in Bespoke creations. Projects ranged from tributes to personal legacy and heritage, to commissions inspired by art, collectibles, and contemporary design. Phantom Centenary, the most complex Bespoke Private Collection yet, became a showcase for Rolls-Royce’s artisans, featuring unique touches like three-dimensional ink layering, fine marquetry, and hand-stitched embroidery. Gold leaf, polished concrete, and hand-painted Starlight Headliners pushed the envelope of what’s possible in luxury craftsmanship.

Private Offices, Rolls-Royce’s creative hubs for individual commissions, doubled their output compared to the previous year. With over 300 million pounds invested to expand facilities, the brand has never been more prepared to meet rising demand for ultra-personalized motor cars.

The Middle East and Africa took center stage in the global Rolls-Royce story this year, playing a vital role in Bespoke innovation and luxury. The region celebrated 100 years of Phantom with unique regional editions, while also hosting the Middle East debut of the Black Badge Spectre in Dubai. The Dubai Private Office, marking its third anniversary, saw a surge in exclusive projects, reinforcing the Middle East as the global benchmark for Bespoke value.

Expansion continued in key cities, with new showrooms and network growth across Saudi Arabia, Iraq, and Egypt, bringing Rolls-Royce even closer to its clients. This investment underlines the importance of the Middle East and Africa to the future of Rolls-Royce and highlights the brand’s commitment to serving a new generation of luxury enthusiasts.