The day began with a lively ribbon cutting ceremony led by industry stars including SEMA President Mike Spagnola and FIA’s Mohammed Ben Sulayem, joined by government officials and industry leaders. Surrounded by a sea of customized cars and enthusiastic crowds, the opening perfectly captured the electric spirit of SEMA.

Guests enjoyed the traditional Kickoff Breakfast, which got everyone hyped for the days ahead. The event brought together big names like comedian and car enthusiast Jay Leno, who joined RAM CEO Tim Kuniskis for a fireside chat about the future of car design and culture. Attendees also got a first look at the new Gymkhana video project, with Travis Pastrana’s wild Subaru BRAT promising the series’ signature tire burning action. The SEMA Live program made sure fans everywhere could experience the buzz with real time coverage from the show floor.

One of the biggest stories this year is the arrival of artificial intelligence in the automotive aftermarket. Companies like TraXtion showed off AI driven systems that inspect tires, wheels, and bodywork with digital precision. Live demos throughout the show let guests see how AI makes car care smarter and faster.

Diagnostics company SPARQ also introduced a new feature called SPARQ CoLab, which uses AI to read more than fifty thousand vehicle codes and helps drivers connect directly with service centers. This tool is designed to make car repairs smoother and reduce communication headaches between drivers and mechanics.

On top of all the tech, SEMA 2025 is full of world class seminars, product launches, and exclusive experiences, making it the place for anyone passionate about cars in the United States. From hotel bookings to registration, everything is streamlined for attendees looking to catch the best events of the year.