Venuum reshaped the Dawn from the nose to the tail, starting with a front end that flips the usual Rolls Royce vibe. The classic chrome grille gets replaced by a white perforated panel with a geometric pattern, and the lower intakes echo the same design language. The front bumper also adds prominent round lights, while the original headlights get partially covered for an even more radical face. Even the Spirit of Ecstasy changes character, finished in white and paired with an orange Rolls Royce badge detail.

Venuum then adds a widebody look with new front and rear fenders plus oversized side sills that make the car feel lower and wider on the road. The wheels go for a solid disc style inspired by old school aero designs, developed in collaboration with the US company Creative Bespoke. Out back, the original layout gets replaced with ultra slim LED lighting, a full width light strip, a more aggressive diffuser, and revised exhaust outlets. Tie it all together with matte white paint, and the result is a build that is basically impossible to ignore, whether someone loves it or finds it shocking.

Venuum did not appear out of nowhere with this Dawn project. The company previously showcased a similarly extreme package for the Rolls Royce Wraith, and this new Dawn build continues the same idea of breaking away from the brand’s traditional quiet elegance. The cabin also follows that high contrast approach, using a sharp mix of white and orange leather that matches the outside energy.

By limiting the Dawn package to 25 units, Venuum makes it clear this is not meant for everyone. It is meant for a very specific buyer, someone who puts visual impact first and sees boldness as part of modern luxury, especially in places like Dubai where standing out is often the whole point.